Have you ever seen the movie The Waterboy? All it takes is a little motivation and Adam Sandler’s character goes from the “Aquatic Engineer” to the star player for the South Central Louisiana State University Mud Dogs.  While we hardly consider ourselves the watergirls of the INNOVATiON team, we can still take away an important lesson from Bobby Boucher.  As Coach Klein recognized potential in Bobby, so did the INNOVATiON team in us.

Even as interns, we’ve had the opportunity to work with some great clients.  We’ve dabbled in everything from scripting for a commercial to developing a creative branding strategy.  We’ve worked with all kinds of clients; some manage a well-established funeral home while others are just starting an organizational software platform.  We’ve learned that the business is so diverse, so our ideas need to be as well.  Our supervisors, Laura Leskoven and Megan Gilmore, have been great coaches, working with us to cultivate our potential for this all-star team.

Our greatest challenge so far has been brainstorming.  Laura and Megan have shown us that all we need is a good offense and a little motivation to overcome the struggles of a creative block.  They’ve shown us their best plays–from extensive research to knowing the competitors in the industry–and that not all great ideas can be developed while sitting in an empty office.  We’ve learned to push past our first idea and the INNOVATiON walls, and keep thinking until creativity strikes.  We’ve learned that ideas often come in rain drops and not floods, but to have our umbrellas ready anyway.

“Now that’s what I call high-quality H20.”